SECOND LAYER STRATEGIC SYSTEMS

EMPOWERING HEALTH, WELLNESS, AND BEAUTY FOUNDERS TO CHANGE MORE LIVES.

The 7 day sprint that turns your core business areas into high-converting systems. So you can gain more clients, at higher rates, effortlessly.

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WHERE YOU’VE SEEN MY CLIENTS

Being a founder is overwhelming.

You started because you knew you could genuinely change people's lives.

Then the business required you to become a one-person machine, and the work you came here to do started getting less of your time, your energy, and your focus.

The people who need what you offer are still out there. They just need to be able to find you, understand you, and trust you quickly enough to act.

Most strategies aren’t built around health & wellness buyer psychology, which means:

You end up paying for executives and account managers who don't know your market, moving slowly through layers of expensive process, producing generic work that's already behind the pace of how your buyers think and buy.

We have consolidated the 6 most successful buyer conversion formulas from our combined careers in strategy and communication.

We tailor them directly to your personal needs, and build the execution plans for you.

Meet the Founder

As someone who has spent over a decade in strategy, I witnessed companies wasting months of time and tens of thousands of dollars to help people reach their business goals.

I created Second Layer to show founders that not only can you build your perfect offering, effectively communicate your value, and provide a unique brand experience….

You can do it in one week. Without it costing a year’s income.

Because I genuinely believe that every founder deserves a chance to have their impact on the world.

I THINK LIKE A FOUNDER BECAUSE I AM ONE.

Let's Chat!

“Yeah. She’s an absolute weapon FOR SUCCESS.”

— Kate S.
“I can’t believe I almost quit a month ago. I signed a $42,000 contract tHIS MORNING. Thank you will never be enough.”

— Devon R.
"It's a rarity to come across someone so genuine and kind who can also help you triple your income."

— Ray R.
“Someone NEEDS TO INVENT AN AWARD JUST FOR YOU BECAUSE I TRULY DO NOT KNOW HOW YOU DO IT.”

— Sam K.